When You've Got It, Flaunt It: The George Lois Story
Under the Influence with Terry O'Reilly
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The Audacious Journey of George Lois
This chapter traces George Lois's early life, Greek heritage, and his defiance of family expectations to pursue a career in art and advertising. It showcases his bold strategies that revolutionized the industry in the 1960s, including memorable campaigns for notable clients and the rise of his creative agency.
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