When You've Got It, Flaunt It: The George Lois Story
Under the Influence with Terry O'Reilly
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The Bold Visionary: George Lois
This chapter explores George Lois's unwavering dedication to Reuben Hurricane Carter and his innovative marketing strategies that revived MTV. It highlights Lois's fearless personality and his belief in fighting for creative ideas, showcasing his significant impact in the advertising world.
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