Grow & Tell
Founding Sales: Peter Kazanjy on selling as Co-Founder at Atrium
Sep 25, 2023
Peter Kazanjy, co-founder of Atrium and author of Founding Sales, shares sales advice for startup founders. They discuss pivoting startups, democratizing sales metrics, datafication of sales, and building a sales community. The conversation also covers the evolution of sales processes, community marketing, navigating product development for revenue teams, and the consolidation of sales tech.
52:53
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Quick takeaways
- Founding Sales handbook emphasizes customer interviews and MVP creation for startup success.
- Community marketing amplifies brand presence by engaging a broader audience in sales community discussions.
Deep dives
Starting a Company and Building a Sales Team
Pete Kazanjie shares his journey of entrepreneurship, from founding companies like Honest.ly to writing the startup sales handbook, "Founding Sales". He discusses the challenges of starting a sales team when transitioning from a product marketing background and emphasizes the importance of customer interviews, hypothesis testing, and creating a minimum viable product.
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