Founding Sales: Peter Kazanjy on selling as Co-Founder at Atrium
Grow & Tell
Navigating the Sales Journey
The chapter delves into the transition from product creation to sales, reflecting on the speaker's inexperience and learning process through customer interviews. It discusses the importance of sales in business success, sharing insights on uploading a sales book online and the challenges of traditional formats. The chapter emphasizes the fundamentals of sales, the process of building a sales team, and the significance of onboarding and continuous training for sales success.
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