5min chapter

Grow & Tell cover image

Founding Sales: Peter Kazanjy on selling as Co-Founder at Atrium

Grow & Tell

CHAPTER

Introduction

Exploring the hurdles founders encounter in leading sales teams efficiently, emphasizing the importance of structured processes like discovery questions and deal sequencing. The chapter introduces a guest with extensive experience in sales advice and operations, reflecting on the journey from honestly.com's failures to the successful transformation into Talonpin.

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