Founding Sales: Peter Kazanjy on selling as Co-Founder at Atrium
Grow & Tell
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Community Marketing and Building Relationships
This chapter explores the significance of community marketing and relationship-building within niche markets, emphasizing the need to engage with the audience to be top-of-mind when relevant issues emerge. It also touches on challenges in building sales communities, staging products for startups, and navigating complex technology development, stressing the importance of delivering value to customers throughout the product development journey.
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