30 Minutes to President's Club | No-Nonsense Sales #11 - Playbook: Nick and Armand teach you how to cold call
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Jul 8, 2020 Explore the art of cold calling with actionable strategies that can elevate your sales game. Discover the importance of thorough preparation and the impact of tone on conversations. Learn effective openers that engage prospects right away and techniques for addressing objections disarmingly. The hosts also dive into the nuances of scheduling meetings and ensuring attendance. Plus, hear personal anecdotes that enrich these practical tips, making cold calling less daunting and more effective.
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Cold Call Preparation
- Prepare thoroughly before cold calling, including research and queuing up calls.
- Focus on buyer triggers, persona, and relevant technology when researching.
Call Timing
- Don't overthink call timing; dial when you're most likely to actually do it.
- Prioritize consistency over trying to find the "perfect" time.
Tone of Voice
- Control your tone of voice; avoid uptones and speak with authority.
- Slow down, especially when handling objections, and use laughter intentionally.