Mastering the Art of Cold Calling: Strategies for Success

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Every 10th episode, we tear down one topic. The first 30MPC Playbook Episode covers everything cold calling.

TOP ACTIONABLE TAKEAWAYS

• Preparation - Get all your research done before, 40 dials over 60 minutes
• Tone - Kill all your uptones and slow the conversation down like an executive
• Opener - ‘Heard our name tossed around’ or ‘ask for permission.’ Not ‘how’s it going.’
• Value - Lead with typically language and problems. Then, solve the problem.
• Objections - Calibrate the objection first. Ask disarmingly blunt questions.
• Go in for the Kill - Suggest some times. If the calendar’s gone, send the placeholder

RESOURCES DISCUSSED

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