The HeyCreator Show 025: $100k/year business with NO social media in 2024 (with Bryan Harris)
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Aug 27, 2024 In this episode, Bryan Harris, founder of Growth Tools, shares his unconventional approach to building a business without relying on social media. He discusses the Hershey Kiss model, advocating for high-ticket sales to attract premium clients. Bryan emphasizes that you don't need a large audience and explains how to borrow existing audiences instead. He reveals a one-word marketing strategy that outperforms traditional methods, stressing the importance of genuine connections and trust in business for sustainable growth.
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Start High, Descend To Scale
- Start at the top of the market and work your way down rather than beginning with low-ticket offers.
- High-end buyers focus on ROI and are easier to convert than bargain-seeking customers.
Borrow Existing Audiences
- Stop treating audience-building as the only path and instead borrow other people's audiences.
- Go to 'honey holes' where your ideal clients already gather and get promoted there.
Accidental Breakthrough With Noah Kagan
- Bryan accidentally borrowed Noah Kagan's audience and gained thousands of subscribers.
- That one promotion generated over $100,000 in course sales for him over the following year.