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The HeyCreator Show
025: $100k/year business with NO social media in 2024 (with Bryan Harris)
Aug 27, 2024
In this episode, Bryan Harris, founder of Growth Tools, shares his unconventional approach to building a business without relying on social media. He discusses the Hershey Kiss model, advocating for high-ticket sales to attract premium clients. Bryan emphasizes that you don't need a large audience and explains how to borrow existing audiences instead. He reveals a one-word marketing strategy that outperforms traditional methods, stressing the importance of genuine connections and trust in business for sustainable growth.
45:15
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Quick takeaways
- Targeting affluent clients initially enhances cash flow and simplifies the sales process, challenging traditional marketing models.
- Collaborating with established audiences through joint ventures can effectively grow businesses without the need for a large following.
Deep dives
The Hershey Kiss Business Model
Starting with high-ticket items is more effective than the traditional Ascension model, which suggests beginning with inexpensive products and gradually offering pricier ones. The Hershey Kiss business model reverses this approach by emphasizing the importance of targeting affluent customers first, leading to greater cash flow with fewer sales. For instance, selling ten clients a $10,000 coaching program generates significantly more revenue than aiming for a thousand clients at a lower price point. This strategy not only simplifies the sales process but also reduces the skills required to attract high-paying clients.
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