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17min chapter
025: $100k/year business with NO social media in 2024 (with Bryan Harris)
The HeyCreator Show
The Hershey Kiss Business Model
This chapter introduces the Hershey Kiss model, which advocates for starting with premium offerings to attract high-end customers instead of using the traditional Ascension ladder. It explores the benefits of high-ticket sales and leveraging existing audiences for business growth, suggesting that focusing on fewer, high-paying clients is more effective than building a large audience. The chapter also shares personal experiences on collaborating with partners to expand reach and accelerate revenue without relying heavily on social media.
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