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11min chapter
025: $100k/year business with NO social media in 2024 (with Bryan Harris)
The HeyCreator Show
Evolving Brand Identity and Trust in Business
This chapter explores a creator's transition from a video-centric brand to one focused on growth and client relations, addressing the challenges of maintaining a clear identity. It emphasizes the importance of building trust with clients and the need for genuine connections over superficial metrics like follower counts. The discussion highlights how adapting business models can lead to addressing significant client acquisition problems while fostering meaningful relationships.
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