The Jordan Harbinger Show 306: BJ Fogg | Tiny Habits That Change Everything
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Jan 30, 2020 
BJ Fogg, founder of Stanford's Behavior Design Lab and author of Tiny Habits, explores the art of behavior change. He reveals why we fail at altering habits despite knowing their benefits and introduces the B=MAP model for understanding behavior. Fogg advocates for 'untangling' rather than 'breaking' habits and debunks common myths about habit formation. He emphasizes the power of tiny, enjoyable steps and the importance of positive emotions in sustaining change, offering practical strategies for lasting improvement.
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Early Skepticism
- In the early 90s, BJ Fogg's research on computers influencing behavior was met with skepticism.
- People didn't believe computers could change attitudes or behaviors.
Parents on Screens
- BJ Fogg's parents, in their 80s, were engrossed in their devices, ignoring him.
- This inspired his class at Stanford on reducing screen time.
Starter Steps
- Use "starter steps" to initiate habits, even if you don't feel like completing the full activity.
- Putting on your running shoes, even if you go back to bed, can make a difference.
