BJ Fogg (@bjfogg) is the founder and director of the Stanford Behavior Design Lab, and author of Tiny Habits: The Small Changes That Change Everything.

[Featured photo by Nathaniel Gerdes]

• The main reasons we fail at behavior change -- even when we rationally know the long-term benefits heavily outweigh any short-term discomforts.
• The B=MAP Fogg Behavior Model that can be applied universally to understanding (and correcting) every type of behavior there is.
• How starter steps and tiny habits work as effective ways to "trick" our change-resistant human brains into radical behavior change.
• Why BJ prefers the term "untangling" rather than "breaking" in reference to habits we want to discontinue. 
• Why repetition is often repeated as being the catalyst for creating habits, why this tidbit of popular misinformation is so wrong, and what really works as a better catalyst.
• And much more...

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