The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 804: AI and The Future of Sales, Marketing & CS with HubSpot CEO Yamini Rangan
67 snips
Jun 4, 2025 
Yamini Rangan, CEO of HubSpot, shares insights on the AI-driven transformation in sales and marketing. She discusses how HubSpot navigated changes after ChatGPT's arrival and emphasizes the importance of adapting to evolving customer expectations. Rangan highlights the balance between AI and human engagement in customer interactions. The conversation also covers the shift from static websites to dynamic platforms and the necessity of curiosity and growth mindset in the tech industry.
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AI Transforms Sales Productivity
- Key sales metrics haven't moved for decades due to admin tasks and limited account coverage.
- AI now enables increasing customer-facing time and coverage, fundamentally changing sales productivity.
Lead AI Adoption by Example
- Leaders must visibly use and endorse AI to drive company-wide adoption.
- Demonstrate AI benefits regularly to inspire teams and highlight customer value.
AI Boosts Engineering Productivity
- Coding and support are proven AI use cases with strong product-market fit.
- AI-driven code generation has boosted engineering productivity significantly at HubSpot.