The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 804: AI and The Future of Sales, Marketing & CS with HubSpot CEO Yamini Rangan

The Official SaaStr Podcast: SaaS | Founders | Investors

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Navigating Partner Ecosystems in Sales

This chapter explores the critical role of partners in indirect sales, highlighting the transformation of marketing agencies into CRM implementers. It underscores the importance of partner ecosystems for revenue growth, particularly in relation to market dynamics and the challenges faced by firms like HubSpot.

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