The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 804: AI and The Future of Sales, Marketing & CS with HubSpot CEO Yamini Rangan

The Official SaaStr Podcast: SaaS | Founders | Investors

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AI in Customer Engagement: Transformations and Challenges

This chapter explores the influential role of AI in enhancing customer support, sales, and marketing while emphasizing the necessity of human involvement. It discusses the importance of effective knowledge management and AI integration for improving resolution rates and customer satisfaction. Additionally, the speakers address the evolving dynamics between AI and human engagement, focusing on maintaining personalization and seamless communication throughout customer interactions.

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