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Run-DMC's Adidas Deal
- Run-DMC, known for their streetwear style, popularized Adidas sneakers in the 80s.
- Their $1 million endorsement deal with Adidas significantly boosted the brand's sales.
Adidas' Challenges
- Adidas' success was threatened by rising competitors like Nike and Reebok.
- Despite high sales, Adidas faced challenges from market saturation and increasing competition.
Nike's Pursuit of Jordan
- Rob Strasser identified Michael Jordan's potential, leading Nike to pursue him.
- Jordan initially preferred Adidas, but Nike's personalized approach changed his mind.