Nike vs Adidas - Nike Air | 4
Business Wars
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The Rise and Fall of the Sneaker
Sneaker culture and hip-hop culture are now permanently fused. On volume alone, Adidas far outpaces its rivals with annual sales regularly hovering around $1.5 billion. Nike has been gathering momentum with a raft of its own smart endorsements to say nothing of the shoes themselves. The greatest threat to Adidas' top position is a certain company out of Oregon named for the goddess of speed.
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