Nike vs Adidas - Nike Air | 4
Business Wars
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The Impact of the Air Jordan on Nike's Fortunes
In 1986, sales climbed to 4 million units. Nike's head honcho Phil Knight founded his company around track shoes. But it is a basketball sneaker that is now defining the brand. The power of the sneaker won't only be felt on the court, but it'll be felt in pop culture too.
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