Pedaling into E-commerce: Nora Arzoumanian’s Specialized Bicycle Components Journey

Nora Arzoumanian, the former E-commerce and Digital Marketing Director at Specialized Bicycle Components, shares her expertise in transforming retail into e-commerce. She discusses the cultural shifts necessary for success in digital markets, emphasizing data-driven strategies. Nora highlights the importance of quality in influencer partnerships over quantity and the challenges of seasonal bicycle sales. She also delves into balancing online and offline experiences, advocating for targeted marketing in the luxury segment to maintain brand value.