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Pedaling into E-commerce: Nora Arzoumanian’s Specialized Bicycle Components Journey

The Frictionless Experience

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Navigating E-Commerce Launch Challenges

This chapter explores the internal friction organizations face when launching new e-commerce platforms, emphasizing the complexities of leadership underestimating resource allocation. It discusses the interplay between e-commerce and traditional retail, and shares insights on influencer marketing and strategic logistics in bicycle component sales.

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