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Pedaling into E-commerce: Nora Arzoumanian’s Specialized Bicycle Components Journey

The Frictionless Experience

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Intro

This chapter explores the internal obstacles organizations encounter during their shift to e-commerce, stressing the significance of data-driven strategies and long-term commitment. It also examines the effects of the COVID-19 pandemic on shopping behaviors and the necessity for businesses to enhance their digital presence for better user experience.

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