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Pedaling into E-commerce: Nora Arzoumanian’s Specialized Bicycle Components Journey

The Frictionless Experience

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Building E-commerce from the Ground Up in Canada

This chapter recounts the establishment of an e-commerce platform for a specialized bicycle company, detailing initial challenges like inventory shortages and the need for targeted digital marketing. It also addresses the distinct obstacles of operating in the Canadian market, including slower tech adoption and seasonal sales variations.

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