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Pedaling into E-commerce: Nora Arzoumanian’s Specialized Bicycle Components Journey

The Frictionless Experience

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Navigating the Shift from Brick-and-Mortar to E-Commerce

This chapter explores the challenges of integrating online and offline shopping experiences, highlighting the importance of visibility and customer engagement across platforms. It offers strategies for improving omni-channel interactions, addressing inventory concerns, and enhancing upselling opportunities to foster lasting customer relationships.

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