Ep. 307: Agents & Representation, feat. Sara Rafferty

Oct 21, 2024

Sara Rafferty, an agent and manager for top Jiu-Jitsu athletes, discusses how representation can transform athletic careers. She highlights the importance of negotiation skills to secure better sponsorships and contracts. Sara emphasizes adopting an abundance mindset to foster collaboration and success in Jiu-Jitsu. She shares insights on navigating sponsorship negotiations, addressing common challenges and the significance of networking. Additionally, she talks about the need for individual athlete branding and effective strategies to define market rates in a data-scarce industry.

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Intro

00:00 • 5min

The Rise of Collaborative Representation in Athletics

05:10 • 2min

Empowering Athletes: Negotiation and Representation

06:49 • 11min

Mindset Matters: Scarcity vs. Abundance in Jiu-Jitsu

17:36 • 3min

Navigating Sponsorship Negotiations

21:03 • 23min

Navigating Athlete Sponsorship in Jiu-Jitsu

44:05 • 16min

Exploring Resources and Confidence in Jujitsu

01:00:00 • 3min