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BJJ Mental Models
Ep. 307: Agents & Representation, feat. Sara Rafferty
Oct 21, 2024
Sara Rafferty, an agent and manager for top Jiu-Jitsu athletes, discusses how representation can transform athletic careers. She highlights the importance of negotiation skills to secure better sponsorships and contracts. Sara emphasizes adopting an abundance mindset to foster collaboration and success in Jiu-Jitsu. She shares insights on navigating sponsorship negotiations, addressing common challenges and the significance of networking. Additionally, she talks about the need for individual athlete branding and effective strategies to define market rates in a data-scarce industry.
01:03:25
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Quick takeaways
- Sara Rafferty emphasizes the importance of agents in helping athletes navigate contract negotiations, allowing them to focus on training and performance.
- The podcast highlights the shift in BJJ education, where athletes now access rich online resources, enhancing their skills and mindset effectively.
Deep dives
The Evolution of BJJ Learning Resources
The current landscape for learning Brazilian Jiu-Jitsu (BJJ) has shifted dramatically, offering unprecedented access to educational content. Athletes can now subscribe to platforms that provide audio courses aimed at enhancing their skills and mindset, significantly contrasting with the limited learning resources available in the past. This transformation highlights how modern practitioners have greater opportunities to learn from experienced coaches and gain insights that were once accessible only in person. For example, BJJ Mental Models Premium offers personalized rolling reviews and tailored advice, akin to receiving expert coaching without the need for a physical seminar.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode