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16min chapter
Ep. 307: Agents & Representation, feat. Sara Rafferty
BJJ Mental Models
Navigating Athlete Sponsorship in Jiu-Jitsu
This chapter delves into the intricacies of defining market rates for sponsorships in the jiu-jitsu industry, where lack of data often leads to athlete undervaluation. It underscores the significance of individual athlete branding, social media engagement, and effective negotiation strategies. The discussion also highlights the potential of emerging talents and the community resources available to support athletes in their sponsorship journeys.
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