Sara Rafferty

Sara Rafferty, an agent and manager for top Jiu-Jitsu athletes, discusses how representation can transform athletic careers. She highlights the importance of negotiation skills to secure better sponsorships and contracts. Sara emphasizes adopting an abundance mindset to foster collaboration and success in Jiu-Jitsu. She shares insights on navigating sponsorship negotiations, addressing common challenges and the significance of networking. Additionally, she talks about the need for individual athlete branding and effective strategies to define market rates in a data-scarce industry.