Sara Rafferty

Sara Rafferty, an accomplished agent and manager for notable Jiu-Jitsu athletes like Adele Fornarino and Brianna Ste-Marie, shares invaluable insights on the importance of professional representation in the sport. She discusses strategies for negotiating better sponsorships and contracts, emphasizing the collaborative nature of these relationships. Sara contrasts scarcity and abundance mindsets, highlighting how they impact athletes' growth and partnerships. Additionally, she addresses the unique challenges of securing sponsorships in Jiu-Jitsu and the significance of building personal brands.

Sara Rafferty, an agent and manager for top Jiu-Jitsu athletes, discusses how representation can transform athletic careers. She highlights the importance of negotiation skills to secure better sponsorships and contracts. Sara emphasizes adopting an abundance mindset to foster collaboration and success in Jiu-Jitsu. She shares insights on navigating sponsorship negotiations, addressing common challenges and the significance of networking. Additionally, she talks about the need for individual athlete branding and effective strategies to define market rates in a data-scarce industry.