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Beats by Dre with Simon Wassef

Jan 3, 2020
34:43
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1
Introduction
00:00 • 2min
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2
How Beats by Dre's Strategy Got Started
01:32 • 4min
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3
The Importance of Strategic Directions
05:57 • 5min
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4
The Importance of Product Truth
10:29 • 4min
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5
The Power of Culture in Strategy
14:43 • 2min
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6
Building an Insight Into the Future of Planners
16:40 • 4min
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7
The Importance of Intuition in Planning
20:39 • 2min
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8
The Tension Between Strategy and Creative
22:48 • 6min
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9
The Balance Between Strategy and Creative
28:40 • 2min
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10
The Importance of Staying the Course
30:30 • 4min
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An interview with Simon Wassef, Chief Strategy Officer of Chiat Day LA. Simon talks us through the strategy behind the successful Beats campaign. 

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