The Importance of Strategic Directions

Dr. Dre is a musician and he was producing something, wanted to produce something that you know, was conveyed that artistic sensibility,. not the technology one. And it's written on the side of every box of either beats headphones or power beats or a pill or anything you buy from from Beats by Dre. So you you take that as a that's a product truth. It's not a brand truth yet. The other thing that's worth reminding ourselves was that and if you go back, I encourage you to Google it is beats was was memeable. You know, people were hating on this brand. They were they were, you know, memeing writing memes about how beats was for