Design Better

Eileen Fisher, Rewind: How design principles and systems guide a clothing company

Jul 6, 2023
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ANECDOTE

Kimono Inspired Timeless Design

  • Eileen Fisher was inspired by the Japanese kimono's timeless, single-shape design.
  • She aimed to create simple, enduring clothing based on limited shapes and quality fabrics.
INSIGHT

Balancing Seasonality With Timelessness

  • Seasonal clothing must address function, like warm or breathable fabrics, but not fleeting trends.
  • A timeless design system supports relevance without sacrificing longevity.
INSIGHT

Simplicity Defines Brand Identity

  • Eileen Fisher's brand identity is defined by simplicity, comfort, and versatility.
  • Their system design allows clothes to move fluidly and fit diverse life moments.
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