3min chapter

Design Better cover image

Eileen Fisher, Rewind: How design principles and systems guide a clothing company

Design Better

CHAPTER

The Challenge of Letting Go of the Creative Process

After COVID, we have only about 800 now. It was a very difficult time for us. There were silver linings in the midst of it all. We never expected COVID to go on as long as it did. For many years, the thing worked pretty organically. I think because I've been at the center of it for the first 15 years or so,. Then there were so many people there in the middle that stayed for so long and so a lot of things just kind of built out from there.

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