

UP425 The Bundle Live - The StreamAMG Direct-to-Fan Playbook Event @ Amazon
Oct 1, 2024
Join industry experts Murray Barnett, founder of West26 Consulting and former ESPN executive; Andrew Ryan, Managing Director of FIBA Media; and David Dellea, Sports Practice Director at Altman Solon, as they explore the evolving sports media landscape. They discuss the rise of 3x3 basketball, the impact of grassroots innovations, and strategies for engaging modern sports audiences. The conversation also highlights the need for flexible media solutions in response to changing consumer behaviors and the significance of enhancing the spectator experience.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
Shifting Dynamics in Sports Marketing
01:54 • 10min
The Rise of 3x3 Basketball
12:06 • 4min
Engaging Modern Sports Audiences
15:58 • 4min
Innovating Sports: Ground-Up vs. Top-Down Approaches
20:18 • 2min
The Importance of Spectator Engagement in Sports
22:00 • 2min
Navigating Sports Media Launches
24:02 • 16min
Navigating the Future of Sports Media
40:23 • 16min