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Unofficial Partner Podcast

CHAPTER

Shifting Dynamics in Sports Marketing

This chapter examines the changing sports market, focusing on football's dominance while recognizing the rise of other sports globally. It highlights unique challenges faced by markets like Australia and Germany in commercializing sports and discusses the significant impact of media rights and broadcasting dynamics, especially for the National Rugby League. The conversation also addresses grassroots movements and the need for accessibility and innovation to enhance the appeal of less mainstream sports.

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