Join industry experts Murray Barnett, founder of West26 Consulting and former ESPN executive; Andrew Ryan, Managing Director of FIBA Media; and David Dellea, Sports Practice Director at Altman Solon, as they explore the evolving sports media landscape. They discuss the rise of 3x3 basketball, the impact of grassroots innovations, and strategies for engaging modern sports audiences. The conversation also highlights the need for flexible media solutions in response to changing consumer behaviors and the significance of enhancing the spectator experience.

Regular co-hosts Yannick Ramcke and Murray Barnett discuss the European soccer market, Viaplay's exit, the impact of changing macroeconomic environment on sports leagues, the role of private owners in sports broadcasting, the challenges and opportunities in sports media rights, the impact of big tech on the industry, the future of women's football, the bankruptcy of Recast, the shift of NFL Network to OTT, Amazon's role in sports media, the impact of Gen Z on the industry, and the NFL's collaboration with Toy Story and Taylor Swift.