Unofficial Partner Podcast
UP356 The Bundle - The European soccer market, Netflix golf and Gen Z are revolting
Nov 24, 2023
Regular co-hosts Yannick Ramcke and Murray Barnett discuss the European soccer market, Viaplay's exit, the impact of changing macroeconomic environment on sports leagues, the role of private owners in sports broadcasting, the challenges and opportunities in sports media rights, the impact of big tech on the industry, the future of women's football, the bankruptcy of Recast, the shift of NFL Network to OTT, Amazon's role in sports media, the impact of Gen Z on the industry, and the NFL's collaboration with Toy Story and Taylor Swift.
50:24
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Quick takeaways
- The NWSL's new deal has resulted in increased broadcast options and audience growth.
- Recast's bankruptcy suggests challenges with implementation hindered its goal of engaging new fans.
Deep dives
New Deal boosts NWSL's record-breaking growth
The NWSL recently secured a new deal as the most desirable property in the market, leading to increased broadcast options and a 21% rise in audience and attendance. Additionally, all US sponsors have increased their media investment, offsetting costs for broadcasters.
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