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Unofficial Partner Podcast

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Navigating Sports Media Launches

This chapter explores the intricacies of launching new media products in the sports industry, emphasizing the evolution of viewer habits and the shift towards individual player followings. It discusses various distribution methods, innovative pricing strategies, and the balance between niche and mainstream markets, using examples such as Formula One and the NBA. The conversation also addresses the challenges of traditional media bundles and the imperative for flexibility in responding to changing consumer demands.

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