Join industry experts Murray Barnett, founder of West26 Consulting and former ESPN executive; Andrew Ryan, Managing Director of FIBA Media; and David Dellea, Sports Practice Director at Altman Solon, as they explore the evolving sports media landscape. They discuss the rise of 3x3 basketball, the impact of grassroots innovations, and strategies for engaging modern sports audiences. The conversation also highlights the need for flexible media solutions in response to changing consumer behaviors and the significance of enhancing the spectator experience.