The New Music Business with Ari Herstand

Haley Joelle on Staying DIY With TikTok Fame and Spotify Love

Jun 12, 2024

Haley Joelle, a 24-year-old songwriter and artist, discusses her unique storytelling approach in songs, DIY music releases, and success on TikTok. She shares insights on alternative music programs, collaborating with others, music videos, staying independent in the industry, and planning album releases. Haley emphasizes the importance of creative control and connecting with fans through visual storytelling.

01:02:15

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Episode guests

Haley Joelle

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Episode notes

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Quick takeaways

Staying independent allows for creative freedom and avoids label shelving.

Strategically selecting singles is crucial for success in the music industry.

Building a strong team and investing in marketing enhances music career growth.

Deep dives

Navigating the Music Industry Dynamics

The speaker discusses the challenges of signing with a label and the benefits of staying independent in the music industry. The fear of being shelved by a label due to personnel changes and the flexibility of independent artists. The importance of signing a corporation and the risk of losing creative freedom on a label.

Intro

2min

Discussion on Independent Music Release Strategy and TikTok Success

3min

Exploring Album Progress and Evolution in Songwriting

12min

Exploring Alternative Music Education and TikTok Success

13min

Navigating Emotions Towards TikTok and Discussing Music Video Production

3min

Creating Short Form Music Videos and Staying Independent in the Music Industry

11min

Artist's Album Rollout Strategy and Importance of Release Timing

14min

Navigating Expenses and Decision-making in the Music Industry

6min

Navigating Rising Tour Costs and Testing the Waters in Major Cities

2min

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Haley Joelle is a 24-year-old songwriter and artist from outside of Portland, OR, currently based in LA. Haley is known for her unique and specific approach to storytelling in her songs that have resonated with millions of people around the world. Her lyrics touch on family dynamics, the complications of growing up, grief, and heartbreak - all lending themselves to help her listeners feel less alone.

Haley’s songs have been discovered on popular playlists including Spotify’s Chilled Hits, Chill Pop, Fresh & Chill, Sad Hour, Sad Songs, Today’s Singer-Songwriters, Morning Commute, Mellow Evening, and Apple Music’s Breaking Pop, In My Room, Acoustic Chill, Today’s Acoustic, Acoustic Memories, and New Music Daily. Her songs have been streamed more than 100 million times, and featured in Amazon Prime Video’s #1 most watched non-English language original movie, ‘Culpa Mía’ as well as the popular TV shows ‘Love Island USA’ and ‘Love Island Games.’

After a couple tour support slots, and with 450k+ engaged fans around the world, she embarked on her first mini headline tour in December 2023 after the release of her album ‘Me And My Past.’ Haley’s next album is due September 2024.

00:00 - Intro

03:55 - Haley’s songwriting and album process

15:52 - Alternative music programs and networking

21:50 - How did Haley find other collaborators?

29:29 - Haley on music videos

34:07 - On staying independent and talking to labels

43:07 - Pitching for playlist inclusions

55:23 - Where does the money go?

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