3min chapter

The New Music Business with Ari Herstand cover image

Haley Joelle on Staying DIY With TikTok Fame and Spotify Love

The New Music Business with Ari Herstand

CHAPTER

Discussion on Independent Music Release Strategy and TikTok Success

A 24-year-old singer-songwriter shares insights on self-releasing music, successful marketing tactics on platforms like TikTok and Spotify, and her prolific output of nearly 40 songs. She discusses her album release strategy of dropping singles before each yearly album release.

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