14min chapter

The New Music Business with Ari Herstand cover image

Haley Joelle on Staying DIY With TikTok Fame and Spotify Love

The New Music Business with Ari Herstand

CHAPTER

Artist's Album Rollout Strategy and Importance of Release Timing

The artist shares insights into planning the rollout of their upcoming album, including selecting singles to boost exposure and leveraging advice from industry friends. They discuss the significance of playlisting on streaming platforms like Spotify and elaborate on their approach to securing playlist inclusions through platforms like Spotify for Artists and Amazon. The chapter also explores the impact of TikTok moments versus editorial playlists on streaming success, as well as the artist's focus on unique songwriting and consistent music releases in today's industry.

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