11min chapter

The New Music Business with Ari Herstand cover image

Haley Joelle on Staying DIY With TikTok Fame and Spotify Love

The New Music Business with Ari Herstand

CHAPTER

Creating Short Form Music Videos and Staying Independent in the Music Industry

The chapter explores the process of producing short form music videos despite the lack of immediate financial returns, highlighting the importance of creative satisfaction and connecting with fans through visual storytelling. It also discusses the artist's experiences with major labels and their decision to stay independent to retain creative control and avoid potential shelving by labels. Additionally, insights into managing a music career independently, working with a manager, lawyer, and family support are shared, along with details about the band members and booking agents.

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