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Business Movers

Howard Schultz: Saving Starbucks | The Third Place | 1

Oct 14, 2021
39:39

Podcast summary created with Snipd AI

Quick takeaways

  • Howard Schultz developed a transformation agenda for Starbucks, focusing on being the coffee authority, engaging partners, and creating emotional attachment with customers.
  • Schultz prioritized social and environmental responsibility, sourcing ethically and supporting coffee farmers, making Starbucks the largest coffee retailer to ethically source 99% of its coffee.

Deep dives

Howard Schultz's Return as CEO

In early 2008, Howard Schultz returns as CEO of Starbucks to save the struggling company. Concerned with the excessive push for growth and the decline in the Starbucks experience, Schultz develops a transformation agenda with three pillars: be the undisputed coffee authority, engage and inspire partners, and ignite emotional attachment with customers. Schultz aims to make Starbucks socially and environmentally conscious while increasing revenue and regaining customer trust.

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