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Introduction
Starbuck's chairman howard scholtz is livid that the company has added breakfast sandwiches to its menu. Jim donald doesn't fletch, no, howard, i'm not going to do it. By the end of last year, our customers were spending less on an average trip to starbucks than they had in the past. It's a sign they're dissatisfied. If you choose to ignore it, things are only going to get worse. Before you know it, it'll be too late to do anything about it.