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Howard Schultz: Saving Starbucks | The Third Place | 1
Business Movers
Howard Sholtz's Memo to Employees
Howard scholtz was frustrated with his bosses at starbuck. He decided to open an italian expresso bar called il onali in downtown seattle. Il gornali even used starbuck's beans to craft its expresso base beverages. By 19 87, managing the peats brand in californias bay area and the starbuck's brand in seattle had proven to be too much of a strain on jerry baldwin and Gordon boker. They wanted to focus on pete and sell starbucks. Howard would part ways with starbuk,. open his own version of an itItalian expresso bar and slowly start to change the way americans viewed their
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