The Game with Alex Hormozi

High-Level Acquisition Strategy and how LBOs can work for you | Ep 103

4 snips
Feb 7, 2019
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Gym Launch Payment Evolution

  • Alex Hormozi's Gym Launch initially required upfront or split payments, using high-risk financing.
  • As customer lifetime value increased, they transitioned to longer payment plans, lowering the barrier to entry.
ADVICE

Marketing Strategy Based on Size

  • Small gyms shouldn't mimic big gyms' marketing strategies, especially regarding lower barriers to entry.
  • Lowering upfront costs without sufficient cash reserves or recurring revenue can strain a business.
INSIGHT

Recurring Revenue and Acquisition

  • Recurring revenue allows for lowering the barrier to entry, attracting more customers.
  • Gym Launch is cash flow negative for six weeks after customer acquisition but remains profitable due to high retention.
Get the Snipd Podcast app to discover more snips from this episode
Get the app