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High-Level Acquisition Strategy and how LBOs can work for you | Ep 103
The Game w/ Alex Hormozi
Cash Flow Negative for Two Weeks, Four Weeks or Six Weeks
If you're losing money in the acquisition, then it's really hard to market unless you have a lot of cash. So like gym launch, for example, when we acquire a gym, we're cash flow negative for the first six weeks. And what that's allowed us to do is basically take over the entire market because we don't need to ask for all this money upfront. We know our average customer is going to stay for a very, very, very long time.
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