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Introduction
The Elbio model doesn't really match the reality of 99% of the gyms that are struggling or even just where they want to be, right? And so over time, we had gyms who started with Jim Launch, and then they started staying on the back end. The revenue that came in from those people from recurring continued to grow. At a certain point, we didn't need to ask for half and half or paid in full upfront. We were able to do longer, more extended payment plans.