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Product with Panash
Making UX a core part of product decisioning in a growing organisation | Luky Primadani (BCG X, ex-FlixBus)
Apr 11, 2021
UX expert Luky Primadani discusses growing UX in organizations and making it central to product decisioning. Topics include UX maturity stages, embedding user-centric culture, and placing users at the heart of decision-making. Concrete examples and strategies are shared for approaching these challenges.
51:21
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Quick takeaways
- Start with usability testing to showcase value of user research in non-mature companies.
- Embed researchers in each team to foster a user-centered culture throughout the organization.
Deep dives
Starting UX in a Non-Mature Company
When starting UX in a non-mature company, focus on usability testing first to showcase the value of user research. Starting small and building awareness by leading with examples can help in advocating for the importance of research. Finding allies with like-minded mindsets within the organization is crucial to drive the user-centered culture. Be patient and continue tracking the maturity stage to ensure progress.
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Discover
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