

Making UX a core part of product decisioning in a growing organisation | Luky Primadani (BCG X, ex-FlixBus)
Apr 11, 2021
UX expert Luky Primadani discusses growing UX in organizations and making it central to product decisioning. Topics include UX maturity stages, embedding user-centric culture, and placing users at the heart of decision-making. Concrete examples and strategies are shared for approaching these challenges.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Evolution of UX Practices at Flixbus: Challenges and Growth
01:58 • 18min
Navigating the Challenges of Starting User Research Activities
20:16 • 3min
Navigating the Challenges of Democratizing UX and Advancing Through Maturity Stages
23:30 • 5min
Strategic Decisions in UX Research
28:46 • 21min
Closing Remarks and Preview of Next Episode
49:24 • 2min