Making UX a core part of product decisioning in a growing organisation | Luky Primadani (BCG X, ex-FlixBus)
Apr 11, 2021
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UX expert Luky Primadani discusses growing UX in organizations and making it central to product decisioning. Topics include UX maturity stages, embedding user-centric culture, and placing users at the heart of decision-making. Concrete examples and strategies are shared for approaching these challenges.
Start with usability testing to showcase value of user research in non-mature companies.
Embed researchers in each team to foster a user-centered culture throughout the organization.
Utilize design sprints to enhance efficiency and productivity in product discovery process.
Deep dives
Starting UX in a Non-Mature Company
When starting UX in a non-mature company, focus on usability testing first to showcase the value of user research. Starting small and building awareness by leading with examples can help in advocating for the importance of research. Finding allies with like-minded mindsets within the organization is crucial to drive the user-centered culture. Be patient and continue tracking the maturity stage to ensure progress.
Integrating User Research Across the Company
In an ideal scenario, each team should have a researcher embedded, facilitating a continuous flow of insights and fostering a user-centered culture throughout the organization. While not everyone needs to be a researcher, having the right mindset to ask questions and invest time in gathering data is vital for all team members. Ensuring that research informs product strategy and decision-making at all levels can significantly benefit the company's overall operations.
Leveraging Design Sprints for Product Discovery
Incorporating design sprints or similar frameworks can greatly enhance the efficiency and productivity of the product discovery process. Investing at least one week in a design sprint can lead to better outcomes by aligning teams, saving time on unnecessary meetings, and ensuring a focused approach to problem-solving. Design sprints offer a structured and collaborative means to uncover insights and drive innovation within the organization.
Developing a Research Repository for Collaborative Insights
Establishing a research repository can streamline the sharing of valuable insights and findings across the organization. Utilizing a collaborative platform that includes executive summaries, insights with names of responsible individuals, and clear action items can enhance the visibility and accountability of research outcomes. By centralizing research findings and encouraging collaboration, the repository can save time and prevent duplication of research efforts.
Continuous Discovery and Innovation
Encouraging a culture of continuous discovery and innovation within each product team can lead to ongoing learning and improvement. Allocating time for regular discovery research activities in the team's roadmap can ensure a forward-looking approach to product development. By incorporating innovation as an integral part of the team's process, organizations can stay competitive and responsive to evolving customer needs.
