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21min chapter
Making UX a core part of product decisioning in a growing organisation | Luky Primadani (BCG X, ex-FlixBus)
Product with Panash
Strategic Decisions in UX Research
Exploring the critical processes of decision-making in UX research, including receiving requests, providing necessary inputs, prioritizing based on impact, and planning for research roadmaps. The chapter also highlights the role of user research in supporting diverse company practices, such as international market entry, managing research in multilingual settings, and the importance of conducting research at different maturity stages of a company's UX practices.
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