Making UX a core part of product decisioning in a growing organisation | Luky Primadani (BCG X, ex-FlixBus)
Product with Panash
Navigating the Challenges of Democratizing UX and Advancing Through Maturity Stages
Exploring the hurdles of establishing UX practices at Flixbus, emphasizing the importance of communication, usability testing, and transitioning from quantity to quality in research. The chapter showcases the shift towards asking effective questions to enhance research quality and experience measurement.
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